What's the "FUZZ" about drug promotional literature. Are FDCs of Iron with multivitamins rational???

💦Iron is given for iron deficiency anaemia. 

💦In this condition, there is no role of other vitamins unless and untill there is a concurrent deficiency of the other vitamins. 

💦Addition of other vitamins is generally harmless, but adds up significantly to the cost. 

💦This does not ascribe to the principles of rational pharmacotherapy which is so vital for the rational  practice of Medicine. 

💦That's why essential drug and rational prescribing is repeatedly stressed in your syllabus.

💧 Commercial organizations often promote their products out of context to earn revenue. 

💧 As practitioners of modern medicine, it is imperative on our part to exercise our knowledge and judgment in every prescription and not get carried by commercial promotions and incentives. 

💧 If you go through the NATIONAL LIST OF ESSENTIAL MEDICINE , you will not find such irrational Fixed Dose Combination in the list. 

💧 Prescription should be based in safety, efficacy, affordability and availability. 

💧 Talking in the same line, critical analysis of Drug Promotional Literature has been included in undergraduate syllabus so that Indian Medical Graduates can understand and "filter" the "Right" from the "Wrong" in Drug Promotional Literature provided by the commercial pharmaceutical companies. 

💧 And prescribe on the principles of "Essential Medicine" that is in the best interests of self and society.